Gambling, Flowers and the Weather

“I don’t have to go to Las Vegas, I’m a farmer.” –Lane DeVries


While most of the nation is working on their list for Santa, stringing up lights on the house or preparing for Hanukkah, here at Sun Valley we are already looking ahead to Valentine’s Day. As flower farmers, we have to have our crops in the ground well ahead of any holiday event. Of course, Valentine’s Day is to flowers, what the Super Bowl is to football. You have to have your team functioning at the highest level and all systems must be “go”. All your training and sacrifice has been leading up to this moment for the wild ride which kicks into high gear just about on Ground Hog Day.

Baby Iris, these will be ready for Valentine's Day.

Now the gambling begins. Flower farmers have an extremely perishable crop, much more so even than food. We wager every time we plant a bulb, wagering that that flower will be sold, after we give it all the love, attention and resources a flower needs to grow. There is nothing sadder than tossing out a bunch of flowers which were grown, but never purchased. This is sad on many levels, especially the economic one.

We track Mother Nature’s cycles so we have a historical context to work with. Seeing how the weather patterns effect the flowers growth and harvest rates is a constant job. Anticipating the first frost, knowing when a big weather system is going to move in, planning ahead to know that the shorter days are going to create a need for more time in the ground for a flower to reach maturity, all of this is a science. However, Mother Nature is not a scientist. She is crafty, wily and always happy to throw a curve ball at you.

Walk onto any farm in the world and ask the simple question, “What is the weather going to be like tomorrow?” and prepare for an onslaught of information, debate, charts, Doppler radar print outs, almanac readings and a fair amount of superstition. In our office the weather guru is Doug Dobecki. Better have your facts straight if you are going to talk weather with Doug. If you didn’t notice that low pressure building off the Philippines which could bring rain to our Oxnard Farm or didn’t notice the cold front lingering in the Aleutian Islands that could set back our tulip production by a day or two next week, you are going to get a weather clinic. It is even rumored that Santa Claus calls Doug on the 24th of December to know how warm to dress.




Flower farming is a job done with two hands. One hand is harvesting the flower which will bloom today; the other hand is planting the bulb, which will bloom in the future. There is very little time for rest this time of year, as we harvest for the holidays and plant for Valentine's Day, in February we will be picking for Valentine's Day, while we plant for Mother’s Day. And so it goes, as the earth travels in its yearly journey around the sun.

We are about 11 weeks out from Valentine’s Day, so our enormous the lily crop is in the ground. A lily takes between 12-16 weeks to reach harvest, and what a beautiful flower for all you Cupids out there. Our iris crop is in the ground as well, since an iris takes about 14 weeks in the winter months to reach harvest. Our tulips are already rooted, and sitting in the cooler, waiting to be put into a warm greenhouse in the weeks just before Valentine's. Of course, all these numbers are just educated guesses, if there is a cold snap, the flowers will slow down and we will be sweating to get them to harvest in time, and vice versa, if it  suddenly gets unseasonably warm and sunny, then the flowers will be ready to pick in late January…uh-oh.


Soil grown Tulips in their early stage.

Another challenge our growers face is anticipating the color mixes needed. Using our stunning Matsumoto Asters grown at our Oxnard Farm as an example; here is what has to happen. A Matsumoto takes 14-15 weeks to reach harvest. For Valentine’s Day, we need to have almost the entire crop blooming in Red and Hot Pink colors for about 10 days. The weeks before and immediately after Valentine’s Day, the colors that are in demand for bouquets, weddings and such are purple, white and lavender. So it takes some serious forethought to make it all work out…luckily this isn’t our first rodeo, and Sun Valley is known for having the best year round flower availability in the industry.


Red and Hot Pink Matsumoto Asters will be ready for Valentine's Day.

Anticipating the color demands, matched with environmental conditions is just one of the interesting equations in the flower industry. Too bad they don’t have Powerball in California, with the odds we face every day, our growers would win.


Walking the farm with Lane and Gerrit this fall, I commented on how much I enjoyed seeing the crops in the ground, getting a different perspective on our Matsumotos which are an almost bush like plant. From my perspective, I enjoyed seeing the whole plant not just the stem with a flower on top. As I made this comment, both Gerritt and Lane stopped dead in their tracks, Gerrit politely said, “I like to see the flowers in a box.”

We turned and kept walking, a moment later, Lane added, “With a label on it.”

Such is the flower business, hoping against hope, stem by stem to get the flower to grow, to harvest, to market and to get the next bulb planted.