“You would
have to be half mad to dream me up.”
- Lewis
Carroll, Alice in Wonderland
Is there a bridezilla stalking your cooler right now?
Do have customers who demand unique, show stopping blooms?
Customers who don’t ever settle for less?
Don’t throw the usual suspects at these folks, they’ve been
there, they’ve done that. Introduce them
to the Roselily Tribe. Science and nature have worked together with a little
nudge from some eccentric lily breeders in Holland to bring the Roselily to market.
Think a Stargazer, with four times the petals and all the vibrant color. Roselilies have a light Oriental scent, and
no pollen…which will make any bride smile. The Stargazer is the most popular
lily of all times, and the Roselily builds on this amazing tradition. Did you know the Stargazer was born here on
our farm? It’s only fitting that the Roselily will take root here at Sun Valley
where our lily heritage and expertise is revered worldwide.
Roselilies in the greenhouse. |
Have you seen them? They
have been on the market for a few years, yet supplies have been limited due to
the time constraints of bulb breeding. The bulb producers have finally caught
up to demand and Sun Valley is out in front with American Grown
production. We anticipate having a
steady supply all through fall, and being perfectly positioned to let the
Roselily blow some minds at Valentine’s Day.
The Roselily is like the Mercedes of the lily world. Even a
new model from Mercedes comes with an inherent class and sense of luxury. It echoes style, refinement and
performance. The people who appreciate
the design of a Mercedes are the same people who are our flower
enthusiasts. They appreciate beauty, but
not at the expense of function. We pick our Roselilies at a more advanced stage
then other lilies, for this reason we gently slide a gerbera net over each
bloom. This ensures that they arrive
ready to perform; it also protects them from bruising in transit.
A few of our customers that are already onboard have found
one issue that we need to address. As
this bulb has been bred, the joint where the bud meets the stem isn’t currently
as strong as it should be. This problem
is being dealt with by the breeders for future development. However, with this
weak spot a bud will occasionally pop off in transit. All our stems are graded
by bud-count, so if you have a 3 budder, and 1 falls off, we have some ideas on
what to do with the orphan bud.
The renowned Dutch designer Pieter Landman didn’t even
flinch when confronted with a few lose buds, they were immediately transformed
into elegant headwear, corsages and boutonnières. Another idea is to stack the blooms
underwater in a clear vase, making the vase as visually interesting as the
flowers.
Pieter Landman's work at the 2013 Fashion Week in Miami. |
We have also found designers making small table top
arraignments with the buds. The great
part is that since the buds are netted, you have a lot of control how and when
you open them, making this an ideal situation.
Roselily delight. |
The Roselilies are the type of flower that when you have an
arrangement in your home, conversation revolves around them and people
congregate around them. Have you ever
experienced the phenomenon that when you host a party, everyone ends up in the
kitchen. I’ve been to parties at hipster
bungalows with a tiny kitchen in the hills of Berkeley, and this held true,
I’ve been at parties in palatial estates in West Harford, Connecticut, where
the kitchen fell out of a Martha Stewart dream…this still holds true.
Last weekend though, my wife and I threw a party at our
home. I did a quick arrangement of
Roselilies placed it as a centerpiece in our front living room…historically a
dead spot when we entertain. A few hours into the party, there was surprisingly
room to move in the kitchen. I grabbed
my wine and went to investigate, and there I found a bunch of guests in the
front living room. The only thing that
changed in that room was the addition of warm, wonderful and just a little
flashy Roselilies.
Roselilies...Fields of Dreams |
Join the Roselily Tribe, and try this at your upcoming
holiday parties and family gatherings.
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