Tuesday, September 17, 2013

Join the Roselily Tribe



“You would have to be half mad to dream me up.”
- Lewis Carroll, Alice in Wonderland


Blooming Roselilies
Roselilies in action
Who do you need to impress?
 

Is there a bridezilla stalking your cooler right now?


Do have customers who demand unique, show stopping blooms?


Customers who don’t ever settle for less?


Don’t throw the usual suspects at these folks, they’ve been there, they’ve done that.  Introduce them to the Roselily Tribe. Science and nature have worked together with a little nudge from some eccentric lily breeders in Holland to bring the Roselily to market. Think a Stargazer, with four times the petals and all the vibrant color.  Roselilies have a light Oriental scent, and no pollen…which will make any bride smile. The Stargazer is the most popular lily of all times, and the Roselily builds on this amazing tradition.  Did you know the Stargazer was born here on our farm? It’s only fitting that the Roselily will take root here at Sun Valley where our lily heritage and expertise is revered worldwide.

Roselilies in the greenhouse
Roselilies in the greenhouse.
Have you seen them?  They have been on the market for a few years, yet supplies have been limited due to the time constraints of bulb breeding. The bulb producers have finally caught up to demand and Sun Valley is out in front with American Grown production.  We anticipate having a steady supply all through fall, and being perfectly positioned to let the Roselily blow some minds at Valentine’s Day.

Roselily image from Sun Valley
How many petals can you count?
The Roselily is like the Mercedes of the lily world. Even a new model from Mercedes comes with an inherent class and sense of luxury.  It echoes style, refinement and performance.  The people who appreciate the design of a Mercedes are the same people who are our flower enthusiasts.  They appreciate beauty, but not at the expense of function. We pick our Roselilies at a more advanced stage then other lilies, for this reason we gently slide a gerbera net over each bloom.  This ensures that they arrive ready to perform; it also protects them from bruising in transit.


A few of our customers that are already onboard have found one issue that we need to address.  As this bulb has been bred, the joint where the bud meets the stem isn’t currently as strong as it should be.  This problem is being dealt with by the breeders for future development. However, with this weak spot a bud will occasionally pop off in transit. All our stems are graded by bud-count, so if you have a 3 budder, and 1 falls off, we have some ideas on what to do with the orphan bud.

Dancers with Roselilies
Pieter Landman's work at the 2013 Fashion Week in Miami.
The renowned Dutch designer Pieter Landman didn’t even flinch when confronted with a few lose buds, they were immediately transformed into elegant headwear, corsages and boutonnières.  Another idea is to stack the blooms underwater in a clear vase, making the vase as visually interesting as the flowers. 

Roselily table arrangement
Floating Roselily
We have also found designers making small table top arraignments with the buds.  The great part is that since the buds are netted, you have a lot of control how and when you open them, making this an ideal situation.
Roselily arrangement
Roselily delight.

The Roselilies are the type of flower that when you have an arrangement in your home, conversation revolves around them and people congregate around them.  Have you ever experienced the phenomenon that when you host a party, everyone ends up in the kitchen.  I’ve been to parties at hipster bungalows with a tiny kitchen in the hills of Berkeley, and this held true, I’ve been at parties in palatial estates in West Harford, Connecticut, where the kitchen fell out of a Martha Stewart dream…this still holds true.

Roselilies grown at Sun Valley Floral Farm
Roselilies blooming in Arcata.


Last weekend though, my wife and I threw a party at our home.  I did a quick arrangement of Roselilies placed it as a centerpiece in our front living room…historically a dead spot when we entertain. A few hours into the party, there was surprisingly room to move in the kitchen.  I grabbed my wine and went to investigate, and there I found a bunch of guests in the front living room.  The only thing that changed in that room was the addition of warm, wonderful and just a little flashy Roselilies.
Roselilies Fields of Dreams
Roselilies...Fields of Dreams
Join the Roselily Tribe, and try this at your upcoming holiday parties and family gatherings.
Sun Valley's Floral Farm Blog

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