2012: The best floral year ever?

Photo courtesty of newyearseve.com

With New Year's Eve a day away, we're all thinking about what we'd like to do differently in 2012. I've heard more than a couple people say that 2012 will be the best floral year EVER, and I wonder what we, as a collective floral industry, will be doing differently to make this happen. There have already been a lot of fantastic floral changes in 2011, such as uBloom2.0, the creation of the first FloralApp, the 1099 repeal, California Cut Flower Comission's election of Lane DeVries as Chairman, and so much more. Now I'm anxious to see what 2012 has in store for us!

Here's a sneak peak at what Sun Valley has in store for you in 2012:

New varieties 

Whether they're new to the market or simply new to our growing regimen, we've got a few new flower varieties in the 2012 pipeline. I can't reveal much now, since we're still in the testing phase for many of these crops. But feel free to ask your Sales rep throughout the year what new goodies we've got for you!

(Also, if you're not already aware of our new varieties of 2011, you should get a first-hand look at the fragrant, double-petaled Rose Lilies, the Lilytopia varieties, which feature stunning, enormous blooms and long, sturdy stems, and the delightful, sea anenome-like Sea Star Asters. You'll be glad you did!)

Easy-to-get flowers

We've taken a lot of steps to get our flowers to customers in every corner of the country.

Every. Corner.

With our St. Catharine's, Ontario farm about to celebrate its first birthday and distribution centers in Chicago and New Jersey, it's easier than ever for our East Coast and Midwest customers to get fresh Sun Valley Tulips and Oriental Lilies. On top of that, our Transportation team is constantly working to find the best routes possible to reach customers throughout the country.

So, if you thought you couldn't get our flowers before, just ask us. We can get them to you. It's easy!

Sun Valley Quality

I know this isn't a change for 2012, but I feel it's important to mention that no matter what new frontiers Sun Valley ventures into, we always maintain the high quality standards that our customers have come to expect. "A commitment to be the best in the industry" is one of our Guiding Principles (core values) - we have to!

More posts from Lily!

As Sun Valley makes changes or simply does what it's always been doing, I'll be trying to learn as much as possible and write about it here on Flower Talk. Even though I've been posting on Flower Talk for almost a year, I've still got so much more to learn, which means you do, too! Stay tuned!   

In the meantime, enjoy the New Year's Eve celebrations and try to stick to some of those resolutions! And let's make this coming year the best floral year yet!

Also, I'm curious to know: What are your floral New Year's resolutions? Tell me in the comments!