Tuesday, December 29, 2015

Biggest Floral Trends of 2015


In a few days, we will say goodbye to 2015 and step forward into the new year.  Looking back on the last 365 days, did you love or loathe the biggest trends of 2015?

Between the debut of the Apple Watch, Caitlyn Jenner's transformation, the long-lost novel of Harper Lee, Adele's much-anticipated album, the omnipresence of Donald Trump,  and of course, the newest installment of Star Wars, there are plenty of trends from 2015 that you can choose to love or love to hate.

Top trends of 2015

And what about the biggest trends in the floral world? Here, we feature our 5 most popular blog posts from the year, highlighting what you and other readers found to be most interesting and en vogue.

The Countdown


5)  Our 5th most popular post from 2015 was the Intricate World of Roselilies.

Roselily Belonica
Roselily Belonica
These beautiful blooms are still a relatively new creation.  We've been growing them for 4 years, and--due to increased demand--have been steadily growing our program every year.  It seems that once someone learns of these singular flowers, they become a fan.  As their popularity increases, I predict we will be seeing more and more of these unique beauties, especially as we offer more varieties and a larger color palette.


4) Our 4th most-read post of 2015 is about the increasingly popular Women's Day.
 
Women's Day March 8th
This is a repeat from last year, proving that Women's Day is gaining ground as a recognized floral holiday in the United States.  Women's Day was started in America in 1909, but ironically, it was Europe that really brought it into the mainstream.  It has come back home in the past several years, and our popular 2015 post recommended 2 Woman's Day Marketing Themes to use as a focus in your marketing efforts--Honor and Respect.



3) Our third most-read blog post is no surprise.  Green Ball Dianthus (The Flower of the Gods) has rightfully earned a spot as one of the biggest floral trends of 2015.  Its ubiquitous presence in bridal bouquets, corsages, boutonnieres, and fall arrangements has certainly crowned it "King of the Botanicals," and I'm sure its fresh, textural presence will prove popular for years to come.

Green trick Dianthus
Trending wedding arrangements featuring Green Ball Dianthus


2) I have a confession to make.  This list is actually the top 6 most-read posts of 2015--however, I have combined our second and third most-read posts as they both were about Hydrangea! The first, The New Everlasting Colors of Hydrangea, focused on our new varieties of "bulletproof" hydrangeas--blooms that have been specifically bred for the flower industry and designed to last weeks and weeks as cut flowers. 

hydrangea everlasting colors

Readers followed the change of seasons and the transformation of bright summer hydrangea into the beautiful marbling of antiques, which were showcased and explained in the popular blog post, The Enchanting Palette of Antique Hydrangeas.  The fairy-tale photos have me itching for summer already.

antique hydrangeas

1)  And now, the moment we've all been reading for...our most-read post of 2015 was--drum roll please---Lily Scent Guide by Lady Aster! This post has been searched for again and again, and its popularity and usefulness demonstrates that floral education may be the biggest trend of 2015.
So, have you learned which lilies do and do not smell yet?


stargazer starfighter lily
The Stargazer Lily (a very aromatic bloom)


I hope you enjoyed this look back into the past year (Auld Lang Syne), and now let's fill our glasses (and vases!) and toast to new beginnings.  

Happy New Year from Sun Valley!


Lady Aster blog



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